Goal setting, making assignments and Big Magic

notebook for big dreams bottle branch blog

I’m not exactly a goal setting type person, but I do like to assign myself tasks. I dream big, make plans, write lists in my trusty decomposition notebook. I never get around to doing it all – there are so, so many projects I’ve planned, needlework patterns I’ve imagined, and essays I’ve started that have fallen by the wayside.

Still, each week, I assign myself a few tasks related to my creative life and especially my blog and/or creative business. I may tell myself to write up a recently completed project, list something new for sale in my store, pick up some supplies, finish up a project, spend a half a day trying out a new and exciting idea, research alternative blogging platforms, or figure out twitter/periscope/snapchat. This act of assigning does not necessarily mean I get them all done but usually I chip away and keep things moving.

Other times, my progress grinds to a halt. I run into technical problems, or the task is tedious and I find myself avoiding it, or life just gets busy. I ran into all of these roadblocks in my latest task. My assignment was simple: list a few of my white line wood cut prints for sale in my etsy shop, and then write post about them from my blog. Easy.

white line wood cuts on bottle branch blog

But then I had to think about pricing and it turns out, pricing hand-painted work is not easy. Etsy sternly admonishes sellers not to undervalue their work. Not only is it not good for business, it undercuts other sellers and the market as a whole. I get it. If I am selling my work at a loss just to unload it, then I am hurting artists who want to earn a living.

It takes a couple of hours to paint and print one white line wood cut print, and then there’s the cost of designing and carving the block, plus materials. That makes this work expensive.

So, being a practical dreamer, I looked around on etsy to see what other artists were doing and decided to offer digital reproductions of my white line prints, in addition to a the more expensive originals. Thus a new assignment was born: discover the best way to create digital reproductions.

bunch of white line prints for bottle branch

With a new printer and moderate experience manipulating digital images, I felt ready to tackle this assignment, though the learning curve was steep. I poured over my printer manual, researched paper types, learned a few new photoshop tricks, and printed many, many prints of my prints. (It turns out scanning and then printing does NOT give an exact copy. Not even close.)

There were many times when I complained, gritted my teeth, groaned, or just plain avoided my desk. And all the while, I listened to Big Magic, Elizabeth Gilbert’s new book, a reflection on living a creative life. (I am a big fan of audible.com)

listening to big magic bottle branch blog

Not surprisingly, I loved Big Magic – I’ve written before about flashes of creative inspiration and the joy of unfettered creativity, what Gilbert calls big magic, and I have lived through many cycles of frustration and faltering confidence (another topic she addresses.) But most importantly, Gilbert describes following your curiosity as a way to find your way to a creative life, which I read as taking on life as a series of self-assigned tasks and creative challenges. Suddenly my crazy tangents, pssion for gardening, and self-assigned tasks seem like they’re not so kooky after all. In fact, these humble adventures just might be the makings of a satisfying life.

So Big Magic was an uplifting accompaniment to my latest creative endeavour and thankfully, in the end, I came up with some pretty prints also. More about those in my next post.

3 thoughts on “Goal setting, making assignments and Big Magic

  1. Oh you know I just read this, nodding along all the way – I get exactly where you were coming from, so often being just the same. The whole task of balancing a creative spirit with the realities of selling work and ‘day to day’ life is something I suspect we all struggle with and when I find the answer, I’ll let you know (laughs loudly). Some of the artists I know locally have giclee prints made of their work – I think they find that cost effective – maybe something you could try? Now off to read Big Magic x

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  2. Oh I think you will like it! And yes, giclee came up in my searches and experiments. Interesting fact: giclee and inkjet are kind of interchangeable and the terminology is all mixed up. I’ll be interested to hear what you think of Big Magic… someone also recommended Magic Lessons as a follow up thoguh I haven’t gotten there yet!

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